Case Study Mcdonalds

It operates over 35000 restaurants in more than 100 countries on six continents. 5 It has an unparalleled global infrastructure and competencies in restaurant operations, real estate, retailing, marketing and franchising. McDonald’s website says that it is a leader in the area of social responsibility and is committed to protecting the environment for future generations. 7 Strong and wide communication channel in the market. (deng, 2009) 8 Play areas for children. 9 Large target markets. 10 Recession resistant (Birchall, 2008) 11 In September 2003 successful backing up of new products was launched with MTV’s advertising campaign featuring the new tag line, â€Å"I’m Lovin’it†. (Jennifer, 2004) WEAKNESSES 1 McDonald’s has not achieved its growth expectations in past several years. Narrow Product lines. (deng, 2009) 3 McDonald’s brand association as a junk food. (deng, 2009) 4 Few option for healthy eating 5 High employee turnover rates. (macy, 2012) 6 McDonald’s also have some bad effects on environment. (ltd. , 2006) 7 McDonald’s also faces many types of legal actions on many issues. OPPORTUNITIES 1 Product packing for McDonalds now features QR codes for customers to get nutritional information. Mcnamara, 2013) 2 Opportunity to enlarge market, the consumers who care about health issue. (deng, 2009) 3 Slightly changing market brand image of McDonalds. (deng, 2009) 4 In 2009, McDonald’s launched its hefty Angus burger in all U. S. A locations. 5 Introduction of trans-fat-free French fries in all restaurants in the U. S. A and Canada. 6 Introduction of McCafe. 7 Testing marketing fruits and vegetables as happy meal at some outlets. 8 McDonald’s franchises overseas became a favorite target of people and groups expressing antiglobalization sentiments. Entry into new and highly popular product categories. THREATS 1 Public attack about obesity issue. (deng, 2009) 2 Changing taste of consumers. (deng, 2009) 3 Unable to keep patrons as special order sandwiches offered by rivals Burger King and Wendy’s. 4 Promotional plans like McDonalds game found conspiracy with 51 people charged in a part of scam winning $24 million by stealing winning McDonald’s tickets. 5 McDonalds showed a delayed effect than other restaurants operators in switching over to zero trans-fat cooking oil. In 2001 McDonald’s was sued for hurting religious sentiments by vegetarian groups for not revealing its flavors in French fries as it added beef extract to vegetable oil and showing it as veg in menu. 7 Consum ers began filing law suits that eating at McDonald’s had made them over weight. 8 Competition from burger kings and Wendy’s. (Thomadsen, 2007) MARKET SEGMENTATION TARGET MARKET| BABY BOOMERS| GENERATION X| GENERATION Y| GENERATION Z| DEMOGRAPHICS| 45-65+| 35-44| 19-34| 0-18| GEOGRAPHICS| URBAN| URBAN| URBAN| URBAN| PSYCOGRAPHICS| More concerned with low cholesterol food| More concerned with low fat food| More concerned with physical fitness food products| Generally eats taste oriented food products| BEHAVIOURAL| Mostly concerned with good quality of food products| Requires access with quick and fresh food service| Generally catch-up food by themselves by reaching out| Check out with friends and family| ISSUE ANALYSIS In 2004,Morgan Spurlock’s documentary film Super-Size Me gave very criticism to McDonald’s fast â€Å"nutrition†, in which he shows how he gains fat and destroy his health by eating McDonald’s. 2 In 1998 McDonald’s started â€Å"Made for you† System but it was not successful. There was a decrease in growth of sales in stores. 3 In 1999 before the implementation of â€Å"made for you â€Å"scheme ,McDonald’s planned to provide about 190 million in financial assistance to its franchisees ,but the actual cost of implementing the system ran much higher than the corporation had estimated. In 2001, 51 people were charged conspiring to rig McDonald’s game promotions over the course of several years, revealing that $24 million of winning McDonald’s game tickets had been stolen as a part of scam. 5 In 2004, McDonald’s was sued for extracting a small amount beef added in to the vegetable oil used for cooking French fries. 6 Many people still complain that the food served by McDonald’s is not hot to eat. RECOMMENDATIONS PRODUCT :- 1 McDonald’s should provide hot food to eat because many customers complaint that their food is not so hot to eat otherwise it will affect sales. McDonalds should bring some new healthier products for all ages because bad effect on health is one of the weaknesses of McDonald’s and bringing some healthier food will help to overcome this image. 3 McDonald’s should provide some free snacks because it will help it compete with its competitors and increase sales. 4 McDonalds should make their products in fat free oil because it will have good effect on health. 5 McDonald’s should also provide some regional food because in this way some rural people will also start accepting its products. Launching of new fried and bone in treats in Chicago. PRICE:- 1 The price of products should be affordable because if they will not be affordable to small income group then its sale will be affected and it will also give the opportunity to competitors to increase their sales. 2 The prices of products should be regularly checked so as to compete with competition because people will buy those products which they can get in low price. PLACE:- 1 McDonald’s should open new franchises in small cities also . It will help them to expand its business and increase growth. McDonald’s should increase the number of its franchises in all countries in order to expand its business. PROMOTION:- 1 McDonald’s should provide some discount on more products purchased because in this way people will buy more. Because some people will start purchasing more items if they can get discount. 2 McDonald’s should provide home delivery service because sometimes some people can’t go to store in order to pu rchase them. It will increase sales. 3 McDonald’s should provide online sale because in this way people can place their orders online. McDonald’s is working on new salads and wraps . (wong, 2013) 5 McDonald, s will test the new fried and bone in treats in Chicago. (wong, 2013) 6 Success of mighty wings in Atlanta. (wong, 2013) BEST RECOMMENDATIONS PRODUCT:- McDonald’s should provide some healthier food for all ages because health obesity is the major problem with McDonald’s . In this way they can get good image regarding health. PRICE:- Prices of products should be regularly checked in order to compete with competition because people will cheapest product. PLACE:- McDonald’s should open new small franchises at small cities also because it will help him to expand its business and increase growth rates. PROMOTION:- McDonald’s should provide home delivery service because sometimes people can’t go to store in order to purchase product. BIBLIOGRAPHY Bibliography Birchall, J. (2008). McDonalds claims fast food sales fighting off slowdown. Financial times. deng, t. (2009, may). McDonalds new strategy on changing attitudes and communication. International journal of marketing studies, 37-42. Jennifer, R. (2004). online branding :the case of McDonalds. ritish food journal. ltd. , n. m. (2006). ICCR sponsered proxy resolutions on genetically modified organisms gain recognition among shareholders at wendys McDonalds . financial wire. macy, a. (2012). financing a remodel:a case of McDonalds Franchisee. journal of case research in business and economics. Mcnamara, B. (2013). McDonalds give the people what they want. Nutrition business journal. Thomadsen, r. (2007). product positiong and competion:the role of location in the fast food industry. Marketing science. wong, V. (2013). will McDonalds mighty wings fly? Business weak.

Network Management - Quiz 5 Assignment Example | Topics and Well Written Essays - 250 words

Network Management - Quiz 5 - Assignment Example A strong encryption algorithm is needed such that even if an opponent who knows the algorithm and has access to one or more cipher-texts would be unable to decipher the cipher-text or figure out the key. The secrecy of the key should be maintained and only known to only the source and the destination and protect an attacker from knowing the key. If an opponent knows the secret key then the symmetry cryptosystem is compromised. The attacker also knows the encryption algorithm, which means that he can generate the decryption algorithm by simply reversing the encryption algorithm. Therefore, knowing the encryption algorithm translates into knowing the decryption algorithm. Chosen-cipher-text can be termed as a special form of the chosen-plaintext analysis since the attacker selects the cipher-text together with its corresponding plaintext, thus the plaintext is chosen indirectly. The plaintext block is divided into two halves, L and R. The two halves of the data pass through n rounds of processing and then combine to produce the cipher-text block. The 64-bit plaintext goes through an initial permutation (IP) that rearranges the bits to produce the permuted input. A phase consisting of sixteen rounds of the same function follows, which involves both permutation and substitution functions. Substitution is performed on the left half of the data by applying a round function F to the right half of the data and then taking the exclusive-OR (XOR) of the output of that function and the left half of the data. A sequence of plaintext elements is replaced by a permutation of that sequence. No elements are added or deleted or replaced in the sequence, rather the order in which the elements appear in the sequence is changed. The permutation function implemented in each round is the same but the sub-key changes in each round. Each of the sixteen rounds produces a sub-key by the combination of a left shift and permutation. The output of the last (sixteenth) round

Subsidies Research Paper Example | Topics and Well Written Essays - 2000 words - 1

Subsidies - Research Paper Example This paper aims at examining the relationship between subsidies and economic growth in the context of developing countries. Subsidies are financial assistance provided by the government of a country to some of its domestic firms or a specific industry or sector (Schaffer, Agusti & Earle 374). The governments of different countries allocate subsidies to its industries with a variety of objectives both in direct and indirect forms. However, the central purpose of levying a subsidy is to keep the price below the level normally determined by the market forces in the sector in which the subsidy is provided and accelerate the course of development in the entire nation (Moltke, McKee & Morgan 23). In particular, subsidies are provided to those industries or sectors which are lagging behind the other sectors in the economy in terms of performance or are not being able to perform up the expected level. The subject about impact of subsidies on the developing countries is quite researched upon. Before going into the details of my research work I shall review some of the existing literature on this topic in this section. Peacock elaborates in his paper the role of subsidies is important in the overall welfare of the economy (Peocock 323-335). Although elimination of subsidies on necessary goods, such as agricultural products, medicines and other items related to health sector and the petroleum products, is a key policy prescription for the developing countries by the World Bank, no persuasive theory has been developed supporting this policy. Amegashie states in this context that the governments of the developing countries should exercise caution in following a process of removing subsidies since it might give rise to agitation on part of the citizens (Amegashie 7-15). Thus, the research will try to explore the effects and side effects of such system. The study employs secondary sources. The research will employ Qualitative method and