Case Study Mcdonalds

It operates over 35000 restaurants in more than 100 countries on six continents. 5 It has an unparalleled global infrastructure and competencies in restaurant operations, real estate, retailing, marketing and franchising. McDonald’s website says that it is a leader in the area of social responsibility and is committed to protecting the environment for future generations. 7 Strong and wide communication channel in the market. (deng, 2009) 8 Play areas for children. 9 Large target markets. 10 Recession resistant (Birchall, 2008) 11 In September 2003 successful backing up of new products was launched with MTV’s advertising campaign featuring the new tag line, â€Å"I’m Lovin’it†. (Jennifer, 2004) WEAKNESSES 1 McDonald’s has not achieved its growth expectations in past several years. Narrow Product lines. (deng, 2009) 3 McDonald’s brand association as a junk food. (deng, 2009) 4 Few option for healthy eating 5 High employee turnover rates. (macy, 2012) 6 McDonald’s also have some bad effects on environment. (ltd. , 2006) 7 McDonald’s also faces many types of legal actions on many issues. OPPORTUNITIES 1 Product packing for McDonalds now features QR codes for customers to get nutritional information. Mcnamara, 2013) 2 Opportunity to enlarge market, the consumers who care about health issue. (deng, 2009) 3 Slightly changing market brand image of McDonalds. (deng, 2009) 4 In 2009, McDonald’s launched its hefty Angus burger in all U. S. A locations. 5 Introduction of trans-fat-free French fries in all restaurants in the U. S. A and Canada. 6 Introduction of McCafe. 7 Testing marketing fruits and vegetables as happy meal at some outlets. 8 McDonald’s franchises overseas became a favorite target of people and groups expressing antiglobalization sentiments. Entry into new and highly popular product categories. THREATS 1 Public attack about obesity issue. (deng, 2009) 2 Changing taste of consumers. (deng, 2009) 3 Unable to keep patrons as special order sandwiches offered by rivals Burger King and Wendy’s. 4 Promotional plans like McDonalds game found conspiracy with 51 people charged in a part of scam winning $24 million by stealing winning McDonald’s tickets. 5 McDonalds showed a delayed effect than other restaurants operators in switching over to zero trans-fat cooking oil. In 2001 McDonald’s was sued for hurting religious sentiments by vegetarian groups for not revealing its flavors in French fries as it added beef extract to vegetable oil and showing it as veg in menu. 7 Consum ers began filing law suits that eating at McDonald’s had made them over weight. 8 Competition from burger kings and Wendy’s. (Thomadsen, 2007) MARKET SEGMENTATION TARGET MARKET| BABY BOOMERS| GENERATION X| GENERATION Y| GENERATION Z| DEMOGRAPHICS| 45-65+| 35-44| 19-34| 0-18| GEOGRAPHICS| URBAN| URBAN| URBAN| URBAN| PSYCOGRAPHICS| More concerned with low cholesterol food| More concerned with low fat food| More concerned with physical fitness food products| Generally eats taste oriented food products| BEHAVIOURAL| Mostly concerned with good quality of food products| Requires access with quick and fresh food service| Generally catch-up food by themselves by reaching out| Check out with friends and family| ISSUE ANALYSIS In 2004,Morgan Spurlock’s documentary film Super-Size Me gave very criticism to McDonald’s fast â€Å"nutrition†, in which he shows how he gains fat and destroy his health by eating McDonald’s. 2 In 1998 McDonald’s started â€Å"Made for you† System but it was not successful. There was a decrease in growth of sales in stores. 3 In 1999 before the implementation of â€Å"made for you â€Å"scheme ,McDonald’s planned to provide about 190 million in financial assistance to its franchisees ,but the actual cost of implementing the system ran much higher than the corporation had estimated. In 2001, 51 people were charged conspiring to rig McDonald’s game promotions over the course of several years, revealing that $24 million of winning McDonald’s game tickets had been stolen as a part of scam. 5 In 2004, McDonald’s was sued for extracting a small amount beef added in to the vegetable oil used for cooking French fries. 6 Many people still complain that the food served by McDonald’s is not hot to eat. RECOMMENDATIONS PRODUCT :- 1 McDonald’s should provide hot food to eat because many customers complaint that their food is not so hot to eat otherwise it will affect sales. McDonalds should bring some new healthier products for all ages because bad effect on health is one of the weaknesses of McDonald’s and bringing some healthier food will help to overcome this image. 3 McDonald’s should provide some free snacks because it will help it compete with its competitors and increase sales. 4 McDonalds should make their products in fat free oil because it will have good effect on health. 5 McDonald’s should also provide some regional food because in this way some rural people will also start accepting its products. Launching of new fried and bone in treats in Chicago. PRICE:- 1 The price of products should be affordable because if they will not be affordable to small income group then its sale will be affected and it will also give the opportunity to competitors to increase their sales. 2 The prices of products should be regularly checked so as to compete with competition because people will buy those products which they can get in low price. PLACE:- 1 McDonald’s should open new franchises in small cities also . It will help them to expand its business and increase growth. McDonald’s should increase the number of its franchises in all countries in order to expand its business. PROMOTION:- 1 McDonald’s should provide some discount on more products purchased because in this way people will buy more. Because some people will start purchasing more items if they can get discount. 2 McDonald’s should provide home delivery service because sometimes some people can’t go to store in order to pu rchase them. It will increase sales. 3 McDonald’s should provide online sale because in this way people can place their orders online. McDonald’s is working on new salads and wraps . (wong, 2013) 5 McDonald, s will test the new fried and bone in treats in Chicago. (wong, 2013) 6 Success of mighty wings in Atlanta. (wong, 2013) BEST RECOMMENDATIONS PRODUCT:- McDonald’s should provide some healthier food for all ages because health obesity is the major problem with McDonald’s . In this way they can get good image regarding health. PRICE:- Prices of products should be regularly checked in order to compete with competition because people will cheapest product. PLACE:- McDonald’s should open new small franchises at small cities also because it will help him to expand its business and increase growth rates. PROMOTION:- McDonald’s should provide home delivery service because sometimes people can’t go to store in order to purchase product. BIBLIOGRAPHY Bibliography Birchall, J. (2008). McDonalds claims fast food sales fighting off slowdown. Financial times. deng, t. (2009, may). McDonalds new strategy on changing attitudes and communication. International journal of marketing studies, 37-42. Jennifer, R. (2004). online branding :the case of McDonalds. ritish food journal. ltd. , n. m. (2006). ICCR sponsered proxy resolutions on genetically modified organisms gain recognition among shareholders at wendys McDonalds . financial wire. macy, a. (2012). financing a remodel:a case of McDonalds Franchisee. journal of case research in business and economics. Mcnamara, B. (2013). McDonalds give the people what they want. Nutrition business journal. Thomadsen, r. (2007). product positiong and competion:the role of location in the fast food industry. Marketing science. wong, V. (2013). will McDonalds mighty wings fly? Business weak.

Network Management - Quiz 5 Assignment Example | Topics and Well Written Essays - 250 words

Network Management - Quiz 5 - Assignment Example A strong encryption algorithm is needed such that even if an opponent who knows the algorithm and has access to one or more cipher-texts would be unable to decipher the cipher-text or figure out the key. The secrecy of the key should be maintained and only known to only the source and the destination and protect an attacker from knowing the key. If an opponent knows the secret key then the symmetry cryptosystem is compromised. The attacker also knows the encryption algorithm, which means that he can generate the decryption algorithm by simply reversing the encryption algorithm. Therefore, knowing the encryption algorithm translates into knowing the decryption algorithm. Chosen-cipher-text can be termed as a special form of the chosen-plaintext analysis since the attacker selects the cipher-text together with its corresponding plaintext, thus the plaintext is chosen indirectly. The plaintext block is divided into two halves, L and R. The two halves of the data pass through n rounds of processing and then combine to produce the cipher-text block. The 64-bit plaintext goes through an initial permutation (IP) that rearranges the bits to produce the permuted input. A phase consisting of sixteen rounds of the same function follows, which involves both permutation and substitution functions. Substitution is performed on the left half of the data by applying a round function F to the right half of the data and then taking the exclusive-OR (XOR) of the output of that function and the left half of the data. A sequence of plaintext elements is replaced by a permutation of that sequence. No elements are added or deleted or replaced in the sequence, rather the order in which the elements appear in the sequence is changed. The permutation function implemented in each round is the same but the sub-key changes in each round. Each of the sixteen rounds produces a sub-key by the combination of a left shift and permutation. The output of the last (sixteenth) round

Subsidies Research Paper Example | Topics and Well Written Essays - 2000 words - 1

Subsidies - Research Paper Example This paper aims at examining the relationship between subsidies and economic growth in the context of developing countries. Subsidies are financial assistance provided by the government of a country to some of its domestic firms or a specific industry or sector (Schaffer, Agusti & Earle 374). The governments of different countries allocate subsidies to its industries with a variety of objectives both in direct and indirect forms. However, the central purpose of levying a subsidy is to keep the price below the level normally determined by the market forces in the sector in which the subsidy is provided and accelerate the course of development in the entire nation (Moltke, McKee & Morgan 23). In particular, subsidies are provided to those industries or sectors which are lagging behind the other sectors in the economy in terms of performance or are not being able to perform up the expected level. The subject about impact of subsidies on the developing countries is quite researched upon. Before going into the details of my research work I shall review some of the existing literature on this topic in this section. Peacock elaborates in his paper the role of subsidies is important in the overall welfare of the economy (Peocock 323-335). Although elimination of subsidies on necessary goods, such as agricultural products, medicines and other items related to health sector and the petroleum products, is a key policy prescription for the developing countries by the World Bank, no persuasive theory has been developed supporting this policy. Amegashie states in this context that the governments of the developing countries should exercise caution in following a process of removing subsidies since it might give rise to agitation on part of the citizens (Amegashie 7-15). Thus, the research will try to explore the effects and side effects of such system. The study employs secondary sources. The research will employ Qualitative method and

Catcher in the Rye Essay: The Importance of Language -- Catcher Rye Es

The Importance of Language in The Catcher in the Rye   Ã‚  Ã‚  Ã‚   J.D. Salinger's The Catcher in the Rye has captured the spirit of adolescence, dramatizing Holden Caulfield's vulgar language and melodramatic reactions. Written as the autobiographical account of a fictional teenage prep school student named Holden Caulfield, The Catcher in the Rye deals with material that is socially scandalous for the time (Gwynn, 1958). As an emotional, intelligent, and sensitive young man, Holden puts his inner world to the test through the sexual mores of his peers and elders, the teachings of his education, and his own emerging sense of self. Throughout the years, the language of the story has startled readers. Salinger's control of Holden's easy, conversational manner makes the introduction of these larger themes appear natural and believable. (Bloom, 1990).      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   At the time of the novel, and even today, Holden's speech rings true to the colloquial speech of teenagers. Holden, according to many reviews in the Chicago Tribune, the New Yorker, and the New York Times, accurately captures the informal speech of an average intelligent, educated, northeastern American adolescent (Costello, 1990). Such speech includes both simple description and blatant cursing. For example, Holden says, "They're nice and all", as well as "I'm not going to tell you my whole goddam autobiography or anything." In the first instance, he uses the term "nice" which oversimplifies his parents' character. This wording of his phrase implies that he does not wish to disrespect them, yet at the same time he does not intend to praise them. At best he deems them as "nice and all." Holden further cuts short his description, but in a more curt manner, when he stat... ...nage angst is apparent, Salinger carefully crafted Holden's vocabulary to create a character who would be believable. As Holden's vocabulary and outlook on life demonstrate his character as a fictional persona, the realistic flavor of his vocabulary mixed with emotion unfailingly ties him to the harsh realities of adolescence and the youth of his time.    Works Cited Bloom, HB. Major Literary Characters: Holden Caulfield. Chelsea House Publishers. New York, 1990. Costello, DP. The Language of the Catcher in the Rye. Holden Caulfield. Cambridge, New York; Cambridge University Press, 1990. Gwynn, F. The Fiction of JD Salinger. University of Pittsburg Press. 1958 Salinger, JD. The Catcher in the Rye, Little, Brown and Co. Boston, 1951. Salzman, J. The American Novel: New Essays on the Catcher in the Rye. Cambridge University Press, 1991.

On Becoming a Leader Essay

The book I chose to review is â€Å"On Becoming a Leader† by Warren Bennis. At the crux of this book is a search to understand how leaders are made. Throughout the book, the author tries to prove through polls and observations, that leaders are not born but are made through a combination of nature and nurture. Leaders who excel tend to have similar characteristics which have been developed by a series of experiences in their lives (these include embracing mistakes, taking risks and learning from adversity). Another idea discussed in the book is that of the role of education in making leaders. Bennis notes a number of qualities and abilities that are common amongst the leaders he interacts with. Some of those are relating well to others, trusting others and in turn being trustworthy, the ability to motivate people and to not give up, inspiration and competence in the job. However, he claims that a major problem in business & leadership is the â€Å"societal disease of our time† (as said by Norman Lear to him) – short term thinking. He highlights throughout the book that this form of thinking is not beneficial to organizations and that a good leader should be able to look further and not give the short term too much importance. At one point he claims that short term thinking is what kills one of the most important attributes a leader must have – innovation. The author mentions that leaders are important to an organization since they are of paramount importance to the operational performance, stability and integrity of the organization. To this end, Warren Bennis presents in a systematic manner various attributes that are required of a leader to be able to perform well. The first attribute discussed is the ability to â€Å"Master the context†. In this chapter, the author discusses the fact that a leader must be able to understand the reasons and outcomes of different situations. Only once he has managed this, will he be able to act in the best possible way for his organization. This is in line with what we have learned throughout our course regarding improving one’s self-awareness as well as the 4 perspectives of organizational effectiveness. A leader must be able to understand the context of work and respond by being aware that he needs to look after different perspectives of people and systems related to the organization. The second thing discussed is â€Å"understanding the basics†, which is quite similar to mastering the context. In this, Warren Bennis explains that leaders need to understand the underlying concepts at work before making decisions. He lists a series of attributes that can be found in most leaders including self-knowledge, passion, vision and trust. He argues that most of the leaders are not born with these attributes but life experiences and a desire to lead people enables them to develop a good understanding of this. Their drive to acquire and learn are much higher than on average and they actively pursue these drives while taking risks and placing lesser importance on their drive for safety. In this he also discusses the difference between managing people and leading them. We have gone through various topics related directly to this effect in class. According to me, one of the strongest drives an individual has is the drive to safety. An individual would be much more comfortable if they can trust their leader. The ability to understand the thought process of their leader and their belief/trust in him helps shore up their drive for safety. Across cultures, people tend to avoid uncertainty and if a leader is able to, through knowledge and an understanding, provide people with an image of consistency; it goes a long way in settling people and reducing stress. The third lesson is â€Å"knowing yourself†. Warren Bennis argues that in order to lead others, one must fully understand themselves. To be able to trust your decisions/inner feelings is extremely important for leading people and making correct choices. The author goes on to highlight 4 lessons that enable an individual to understand themselves. They are â€Å"you are your own best teacher†, â€Å"accept responsibility†, â€Å"you can learn anything you want to learn† and â€Å"true understanding comes from reflecting on your own experience†. All these lessons are at the core of organizational behavior as we have learnt. These 4 lessons can apply even to organizations as well as being useful for individuals. Self-concept is an important part of an individual’s make up and to feed that we must be able to reflect on our past experiences to learn from them. Social learning, learning through reinforcement and learning through experience are discussed as important factors of learning in organizations in our course. I believe this same applies to individuals as they are able to develop their social identity and self-concept through these lessons. Next, the author discusses â€Å"Knowing the world†. This takes a similar route to the previous subject of knowing yourself, while developing a greater scope to the understanding. Cultural understanding is an extremely important attribute in a leader. In an increasingly diverse workforce coupled with increasing globalization, a leader must have the ability to and desire to understand various cultures and behaviors. Values and behavior are very different for different cultures, and a lot of organizations have failed due to the incompatible understanding of their leaders. The HP-Compaq merger was a major case where while it was beneficial financially and operationally for the companies to merge, their leaders were not able to fully adapt the two company’s cultures properly, causing the merger to have not performed anywhere near expectations. One point that I found particularly interesting and felt that was very important was the need for a person to find a mentor who can help them enhance and shape their cultural understanding. The social learning aspect discusses similar concepts, where a person learns from someone whom they aspire to be. Being able to find a mentor who has an in depth understanding of cultures, or at least has a desire to learn cultural differences can help an individual become a more complete leader. The next thought discussed by the author is â€Å"Operating on instinct†. This discussion focuses on the fact that a good leader should be able to believe in himself and should be able to take decisions from his gut feeling. More often than not a leader and even individuals will have to make decisions without knowing all the details they would like to know. The presence of incomplete information should not make the leader less likely to make a decision. A good leader will have developed enough self-awareness and through self-evaluation and verification be able to rely on his instinct to make the right choice. This enables the leader to be able to quickly and decisively contemplate and decide issues. The next discussion is based on †Deploying yourself†. In this the author talks about the fact that a successful leader is a person who is willing to take on challenges even though he might have failed in earlier challenges. The drive to learn and acquire are, I feel, major contributors to this topic. A good leader will be able to reflect on his past experiences and learn from them; and this gives them confidence to continually drive for newer challenges and tasks. Another topic discussed is â€Å"Moving through chaos†. In this chapter, Warren Bennis describes the difference between all individuals and leaders. He points out that everyone faces problems and issues in their career, but that leaders analyze these problems and tend to learn from these. Conflict resolution can take many forms through third-party conflict resolution or negotiation. Leaders reflect on their conflicts and develop an understanding of how to overcome those challenges. â€Å"Getting people on your side† is the next topic covered. The main point of this discussion, and a very important learning for me personally, is the ability of the leader to be trustworthy. To be trusted, a leader must display consistency in his actions, congruity – meaning what they say, reliable to their followers and have a strong integrity. This once again gravitates towards the drive for safety individuals have. To be lead by someone, an individual must trust them to act on their behalf and be able to predict to a certain extent what their leaders will do for them. The concept of romanticizing leadership is down to this ability of leaders. If a leader is able to bring their employees/followers on their side, the leader’s ability to work through tasks and challenges is increased. Even mistakes made by them will be viewed in a positive light, enabling them to continue taking risks. â€Å"Organizations can help – or hinder† is the next topic that is discussed. This focuses on the fact different organizations will have different expectations from their leaders. The culture at an organization will dictate how well a leader will be able to lead the organization. A good leader will be able to understand the context of the organization and will try to devise strategies he can implement to make changes. The author also mentions that the leader should try and develop organizational characteristics that are in line with their culture. This also transposes into the last discussion of â€Å"Forging the future†. The impediments faced by leaders in an organization can be very hard, but a good leader will be able to develop his own culture and characteristics to move the organization forward. One major issue I had with this book was that while the author continually refers to short term thinking as a â€Å"societal disease†; he himself to a certain extent subscribes to that notion. His interaction with the leaders seems comparatively very short term. Throughout the statements made in the book, it felt that the interviews were more about successful past rather than forward looking. I understand that one of the major attributes is to learn from experiences but the I’d prefer if the author also focused equally on the leader’s thoughts about the future. Secondly I felt that there was quite a bit of political commentary in the book. I knew that it was going to have some after reading the reviews while selecting the book, but the political leadership aspect seemed to be a comparatively one sided. I feel that the author could have refrained from making this political and focused instead on the corporate leadership aspect.

Human Resources Test Case - 1477 Words

Case study choice 1: Read the Application Case 15-1 on pages 503-505 of the textbook. Answer the following questions based on your reading of the case and the material in Chapter 15. Your response should be at least 3 pages in length, and you should cite references relied upon for your answers. All references should be cited according to APA guidelines, including the textbook. a. Evaluate the various claims made by the union and counterclaims made by the company regarding the charges of unfair labor practices. Which of the arguments are most persuasive? Section 8(a)(1) of the National Labor states, â€Å"It shall be an unfair labor practice for an employer to interfere with, restrain, or coerce employees in the exercise of the rights†¦show more content†¦The union also stated that the company threatened employees with deprivation of benefits if the union should be elected to represent them. This refers to both the veiled threats of Larry Melton when he told Thompson that he had always had it good and that it was his last chance and when Leo Nord told Cecil Snow that the rent free apartments would go away if the union won the election. The company’s claim that even if Melton had threatened the employees he had been terminated over a month prior to the election may hold up, but the claim that Nord was simply stating an opinion which is protected by the Section 8(c) probably will not hold up. The NRLB would most likely rule that Nord was acting as an agent of the company and that it was a legitimate threat. The claim t hat the company threatened employees for refusing to reveal the identities of employees who attended a union meeting again is based on the actions of Melton which may or may not hold up due to the fact that he was terminated by the company. The charge of informing an employee that it knew the employee had joined the union is also based on the actions of Melton’s actions. Again this may or may not hold up. The last charge of promising to pay employees for certain medical benefits toShow MoreRelatedThe Human Resources Department Is A Critical Component Of The Health Care Workforce1478 Words   |  6 PagesDisability Discrimination in Health Care The Human Resources Department is a critical component in the health care workforce. They are in many ways the backbone of an organization as they handle a variety of issue that employee have. Some of the most complicated issues that Human Resources has to deal with is disability discrimination. The reason this subject is very difficult is because of the acts that protect the disabled from discrimination. 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Key Elements For Commit Fraud - 1673 Words

Elements There are five elements needed to commit fraud: (1) a false statement containing material fact, (2) the defendant possesses the knowledge that the statement is untrue, (3) the false statement’s intent is to deceive the intended victim, (4) the intended victim justifiably relies on the statement, and (5) the ending result is financial injuries to the intended victim. All false statements do not constitute for fraud; it needs to contain a material fact. The materiality of the statement induces the intended victim to agree to something with the defendant. Statements of belief (puffing) are not considered fraudulent since there are no legitimate statement of fact. For example, Joe goes to buy a car and the dealer says the Prius†¦show more content†¦Corporate governances work as a principal catalyst for stakeholders to raise corporate awareness and expectations regarding appropriate behavior and practices. Stakeholders use their fraud knowledge to contribute to the c ompany’s Code of Conduct and Code of Ethics for management and employees as well as participate in risk mitigation efforts. Stakeholders can also participate in boards that create programs that focus on the prevention, detection, and deterrence of criminal and fraudulent acts. The goal of the programs is to ensure that everyone is making the right decisions in the workplace (Managing the Business Risk of Fraud: A Practical Guide n.d.) Theories of Crime Causations There are three theories of crime causations: (1) the strain theory, (2) the control theory, and (3) the social learning theory. However, there are also biological causation of crimes which are further broken down into psychological, economic, and political theories. Understanding the sociological causes of why fraud is committed helps fraud investigators identify perpetrators and the crime. 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